For Autotrader’s Coffeehouse Activation in NYC, I served as the graphic designer responsible for bringing the campaign to life throughout the physical space. I created the environmental graphics and branded touchpoints that transformed the coffee shop into an immersive Autotrader experience, connecting the ease of ordering coffee with the ease of buying a car online.

I designed a range of applications including storefront graphics, wall signage, coffee menus, branded cups, wayfinding, merchandise, and interactive Buy Online graphics, while also assisting with the art direction of the space’s décor and overall visual environment. Each element was designed to feel cohesive within the coffeehouse while reinforcing the playful campaign message, “Buy a car online. Really.”