Toyota
While working on the Brand & Design team at Saatchi & Saatchi, I’ve primarily been focused on Toyota Motors North America (TMNA). I have supported the continuous evolution of the brand identity across multiple touch points and platforms including the Brand Hub, Beyond Zero, and Toyota Partnerships. Project contributions include logo development, campaign development, art direction, photo editing, design strategy and pitch deck design.
Vail Resorts properties and Toyota have a multi-year strategic partnership across 36 mountain resorts across the country.
My team conducted a photoshoot across multiple resorts to create imagery that captured the excitement and energy of these destinations. A variety of vehicles were photographed in different locations and with varied talent. I had the opportunity to be present on-site for one of the shoots and contributed to art direction in real time.
These images are used across on-site campaigns at the different resorts to create 170 signage pieces. Additionally, we developed various templates and provided access to this photography for Toyota dealerships. We also optimized the production process for more efficient future campaigns.
Art Direction | Design | Photo Selection
Vail x Toyota Partnership
2023 Campaign
Brand Hub
The Toyota Brand Hub is a website that has transformed Toyota's Visual Identity System into a comprehensive resource through wire-framing, visual design, and content production. Continuously improving, our team spearheaded the reconstruction of this site to enhance the presentation of brand information and promote greater overall brand consistency. I collaborated on various brand pages in Figma, focusing on flow, wording, photo selection, and visuals.
Design | UI/UX | Photo Editing
Toyota/ Global Olympics Partnership
2024 Campaign
In the promotion of the 2024 Summer Paralympics, various athletes were featured in a global campaign. Our team developed vibrant designs aimed at achieving both diversity and consistency across print and digital platforms. These highlighted Toyota’s commitment to mobility and generate enthusiasm for the 2024 Olympic Summer Games.
Design Strategy | Print
Toyota/NFL Partnership
As part of the unveiling at Toyota Headquarters, the introduction of these vehicle wraps marked a significant milestone in their new partnership with the NFL. With 5 total designs presented, 3 of mine were selected.
Put photo large, mockups smaller underneath
Design
