Leah Chambers Branding
Some agents at Compass want a little bit more customized branding system beyond their logo. In this case, Leah came to me wanting a brand aesthetic of her own within the Compass realm.
For this direction that she chose, I wanted to push what she currently had been using by adding in some black to help emphasize the white and create a bolder feel. I named it as editorial, with a focus on typography and contrast.
For the mood board, we focused on dynamic, larger type, with an upscale editorial feel and pops of contrast but overall still minimal.
Branding | Strategy | Print and Digital Design
The postcard shows that we chose to bring the serif typeface forward with sans serif light type to balance it out. We also introduce a dynamic call out with the “for sale” type being in a circular shape to help represent this idea behind a horseshoe. We also have inserted a black bar to bring in contrast and create a dynamic foreground and background, but still have the white space and photography be dominant.
For the social, you’ll see the continuation of this system and how it translates to brand ads as well. The fuller callout on the brand ad really creates that horseshoe shape as a fun nod to equestrian lifestyle. It also works great in theme with the lifestyle photography while still feeling elegant.
For the bifold, we continue to use the black sparingly and bring focus to the lifestyle photograpy. Extended black bars across the spread create an editorial type layout that makes this full spread feel cohesive.
The bag was fun to showcase the contrast with a dipped ink look and inserting the tagline in a circular shape around your logo. This creates a fun yet elegant design.
